About Us

Our business was built on the need for our Waikato and Bay of Plenty farmers to get good quality feed delivered on time and at a fair price.

SupSup was established in 2008 by Booths Transport, and subsequently sold in 2017 to John Davies who owns a lifestyle block in Tauranga. With a background in telecommunications and project management, John focused on improving the communications and overall customer experience for SupSup customers.

As well as continuing to ensure we deliver the best possible product to our farmers, John has worked on ensuring we also provide our customers with the best possible service from pick up to delivery as well as after sales support.

We stand by what we deliver!

  • John Davies

    GENERAL MANAGER/OWNER

    John works closely with all our suppliers, the team at Booths Transport and manages the logistics and admin side of our business to ensure everything continues to run smoothly.

  • Dave O'Reilly

    RURAL MANAGER

    Dave has been with our business since it was established. He has extensive knowledge of the supplementary feed business and has strong partnerships with our trusted suppliers. Over the years, Dave has built up a strong and loyal group of farmers he works with every year.

  • Darren Nicholas

    RURAL MANAGER

    Darren joined SupSup in 2019 after a long career in the NZ Police. His relaxed nature and extensive experience in working with a wide variety of people across diverse environments is a real skill that Darren has bought to his role with us.

Contact us

Please don’t hesitate to contact directly via our email button above or by calling any of our team on our direct dial phone numbers below. Or you can use our contact form here…